AARON B. DURHAM

I am a senior commercial and go-to-market executive with 15+ years of experience leading large, complex organizations across retail and enterprise environments. I specialize in scaling growth through disciplined operating models, AI-driven insights, and strong cross-functional partnerships—turning strategy into execution at scale.

Most recently, I served as Senior Director of Retail Sales & Operations, leading a 2.2-million-customer ecosystem and a $3.79B annual portfolio. I held full P&L accountability and led 37 retail locations and 400+ leaders and frontline team members, consistently delivering top-tier results across revenue growth, customer acquisition and retention, productivity, and customer experience.

My leadership approach is grounded in E3 Leadership—Energy to set direction, Engagement to align people and partners, and Execution to deliver measurable outcomes.